@font-face{font-family:Barlow;src:url('assets/barlow-regular.woff') format('woff');font-style:normal;font-weight:400;font-display:swap}
@font-face{font-family:Barlow;src:url('assets/barlow-semibold.woff') format('woff');font-style:normal;font-weight:600 800;font-display:swap}
:root{--green:#183e37;--clay:#8c4a2f;--gold:#f2c35b;--ivory:#faf7f0;--white:#fff;--ink:#202d28;--muted:#59645b;--sage:#e3eadd;--line:#d4dcd1;--max:1240px}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:110px}body{margin:0;background:var(--ivory);color:var(--ink);font-family:Barlow,Arial,sans-serif;font-size:18px;line-height:1.55;-webkit-font-smoothing:antialiased}body.modal-open{overflow:hidden}img{max-width:100%;height:auto;display:block}a{color:inherit;text-underline-offset:5px}button,summary{font:inherit}button,a,summary{-webkit-tap-highlight-color:transparent}button{cursor:pointer}a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid var(--clay);outline-offset:6px}h1,h2,h3,p{margin:0}h1,h2,h3{color:var(--green);font-weight:600;line-height:1.04;letter-spacing:-.035em}h2{font-size:clamp(38px,4.7vw,61px)}h3{font-size:28px}p+p{margin-top:18px}.container{width:min(var(--max),calc(100% - 96px));margin-inline:auto}.section{padding:112px 0}.eyebrow{font-size:12px;line-height:1.5;font-weight:600;letter-spacing:.15em;color:var(--clay);margin-bottom:24px}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:28px;min-height:56px;padding:15px 24px;background:var(--gold);border:1px solid var(--gold);border-radius:4px;color:var(--green);font-size:17px;font-weight:600;text-decoration:none;line-height:1.3;transition:background .18s,transform .18s}.button:hover{background:#f7d080;transform:translateY(-2px)}.button span{font-size:24px;line-height:1}.button-small{min-height:44px;padding:10px 18px;font-size:15px}.button-outline{background:transparent;border-color:var(--green)}.button-outline:hover{background:var(--sage)}.text-link{display:inline-flex;align-items:center;gap:16px;font-size:16px;font-weight:600;text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:6px}.text-link:hover{color:var(--clay)}.small-copy{font-size:15px;color:var(--muted)}.skip-link{position:fixed;top:-80px;left:20px;z-index:100;padding:12px 20px;background:var(--gold);color:var(--green)}.skip-link:focus{top:10px}.site-header{position:sticky;top:0;z-index:20;background:rgba(250,247,240,.97);border-bottom:1px solid rgba(24,62,55,.12)}.header-inner{height:88px;display:flex;align-items:center;justify-content:space-between;gap:35px}.brand{display:block;width:188px;flex-shrink:0}.brand img{width:100%}.desktop-nav{display:flex;gap:29px;margin-left:auto}.desktop-nav a{font-size:15px;font-weight:600;text-decoration:none}.desktop-nav a:hover{text-decoration:underline}.mobile-menu{display:none}.hero{padding-top:58px}.hero-grid{display:grid;grid-template-columns:.92fr 1.08fr;align-items:center;gap:20px;padding-bottom:72px}.hero-copy{padding-top:10px;position:relative;z-index:1}.hero .eyebrow{display:flex;gap:12px;align-items:center;font-size:11px;letter-spacing:.15em}.small-frame{display:inline-block;width:16px;height:16px;border:2px solid var(--clay);border-right-color:transparent;transform:rotate(0deg)}h1{font-size:clamp(64px,7.6vw,104px);line-height:.98;letter-spacing:-.055em}.highlight{position:relative;isolation:isolate}.highlight::after{content:'';position:absolute;left:-2%;bottom:5%;width:105%;height:23%;background:var(--gold);z-index:-1;transform:rotate(-2deg)}.hero-intro{max-width:430px;margin-top:30px;font-size:21px;line-height:1.5;color:var(--muted)}.hero-actions{display:flex;align-items:center;gap:24px;margin-top:31px;flex-wrap:wrap}.hero-note{font-size:14px;color:var(--muted);margin-top:30px;line-height:1.65}.hero-note strong{color:var(--green);font-weight:600}.hero-art{margin-right:-42px;margin-left:-45px;align-self:center}.hero-art img{width:100%}.trade-strip{display:flex;align-items:center;gap:35px;border-top:1px solid var(--line);padding-block:25px;font-size:13px}.trade-strip>p{color:var(--muted)}.trade-strip ul{padding:0;margin:0;display:flex;list-style:none;gap:30px;font-weight:600;color:var(--green)}.trade-strip li+li::before{content:'·';margin-right:30px;color:var(--clay)}.trade-caption{margin-left:auto;color:var(--muted)}.work-section{background:var(--white)}.section-heading{display:flex;align-items:flex-end;justify-content:space-between;gap:60px;margin-bottom:52px}.section-heading>p{max-width:355px;color:var(--muted);font-size:18px;padding-bottom:4px}.sample-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:34px 24px}.sample{text-decoration:none;min-width:0}.sample>img{width:100%;aspect-ratio:1;object-fit:cover;transition:filter .18s;border:1px solid #e4e8df}.sample:hover>img{filter:brightness(.97)}.sample>span{display:flex;gap:14px;padding-top:15px;align-items:center;font-size:12px;color:var(--muted);line-height:1.4}.sample>span>span:first-child{color:var(--green);font-size:15px}.sample>span>span:last-child{margin-left:auto;font-size:20px;color:var(--green)}.sample-disclosure{margin-top:20px;text-align:right;font-size:12px;color:var(--muted)}.feed-feature{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center;margin-top:88px;padding-top:80px;border-top:1px solid var(--line)}.feed-image{background:var(--sage);padding:32px 58px;max-height:590px;overflow:hidden}.feed-image>a{display:block;box-shadow:0 9px 25px #183e3710}.feed-image img{width:100%}.feed-copy h3{font-size:clamp(32px,3.5vw,45px);margin-bottom:25px}.feed-copy>p:not(.eyebrow){color:var(--muted);font-size:18px}.feed-copy .text-link{margin-top:25px}.process-section{background:var(--sage)}.process-list{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);gap:50px;margin:0;padding:0}.process-list li{border-top:1px solid #183e3733;padding-top:24px}.step-number{display:block;font-size:14px;color:var(--clay);margin-bottom:36px}.process-list h3{font-size:27px;margin-bottom:20px;letter-spacing:-.02em}.process-list p{font-size:17px;color:var(--muted)}.plans-section{background:var(--ivory)}.pricing-note{font-size:13px;color:var(--muted);margin-bottom:19px}.managed-plans{display:grid;grid-template-columns:1fr 1fr;gap:24px}.plan{background:var(--white);border:1px solid var(--line);border-radius:6px;padding:38px;display:flex;flex-direction:column;position:relative}.plan-growth{border:2px solid var(--green);padding:37px;background:#f0f3e9}.plan .eyebrow{font-size:10px;margin-bottom:18px}.plan h3{font-size:39px}.plan-description{color:var(--muted);margin-top:13px;font-size:17px}.price{font-size:68px;font-weight:600;color:var(--green);letter-spacing:-.05em;line-height:1;margin-block:32px}.price span{font-size:17px;font-weight:400;color:var(--muted);letter-spacing:0;margin-left:5px}.check-list{padding:0;list-style:none;margin:0 0 32px}.check-list li{position:relative;padding-left:27px;margin-bottom:15px;font-size:17px;line-height:1.45}.check-list li::before{content:'✓';position:absolute;left:0;color:var(--green);font-size:16px;font-weight:600}.check-list strong{font-weight:600}.plan>.button{margin-top:auto;min-height:55px}.diy-plan{display:grid;grid-template-columns:1.05fr 1.6fr .85fr;gap:30px;align-items:center;margin-top:28px;padding:35px 0 0;border-top:1px solid var(--line)}.diy-plan .eyebrow{font-size:10px;margin-bottom:13px}.diy-heading h3{font-size:28px}.diy-status{font-size:12px;color:var(--clay);margin-top:12px}.diy-details{font-size:16px;color:var(--muted)}.diy-details strong{font-weight:600;color:var(--green)}.diy-details p+p{margin-top:10px}.file-type{font-family:monospace;font-size:13px}.diy-action{text-align:right}.diy-price{font-size:38px;font-weight:600;color:var(--green);letter-spacing:-.03em;margin-bottom:10px}.diy-price span{font-size:14px;color:var(--muted);letter-spacing:0;font-weight:400}.diy-action .text-link{font-size:14px;gap:10px}.why-section{background:var(--green);color:var(--ivory)}.why-grid{display:grid;grid-template-columns:1fr 1fr;gap:100px}.why-section .eyebrow{color:var(--gold)}.why-section h2{color:var(--ivory)}.why-intro{max-width:375px;font-size:21px;margin-top:28px;color:var(--sage)}.benefit-list article{display:flex;gap:29px;border-top:1px solid #faf7f036;padding-block:25px}.benefit-list article>span{font-size:12px;color:var(--gold);padding-top:4px}.benefit-list h3{color:var(--ivory);font-size:25px;letter-spacing:-.01em;margin-bottom:13px}.benefit-list article p{font-size:16px;color:var(--sage)}.honest-note{font-size:13px;color:var(--sage);max-width:415px;margin-top:18px}.insights-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:100px;align-items:center}.mascot-wrap{position:relative;padding:22px 30px;isolation:isolate;max-width:440px;margin:auto}.mascot-wrap img{width:100%;position:relative}.mascot-ring{position:absolute;inset:23% 0 10%;background:var(--sage);border-radius:50%;z-index:-1}.insights-intro{font-size:20px;color:var(--muted);margin-top:28px}.insights-intro strong{font-weight:600;color:var(--green)}.insight-topics{padding:0;list-style:none;margin:27px 0}.insight-topics li{font-size:17px;border-bottom:1px solid var(--line);padding:11px 0}.insight-topics li::before{content:'+';color:var(--clay);margin-right:16px;font-weight:600}.insights-section .text-link{margin-top:25px}.faq-section{background:var(--white)}.faq-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:100px}.faq-grid>div>p:not(.eyebrow){margin-top:28px;color:var(--muted);font-size:17px}.faq-grid .text-link{margin-top:10px}.faq-list{border-top:1px solid var(--line)}.faq-list details{border-bottom:1px solid var(--line);padding:0}.faq-list summary{position:relative;list-style:none;cursor:pointer;padding:22px 32px 22px 0;line-height:1.4;color:var(--green);font-weight:600;font-size:18px}.faq-list summary::-webkit-details-marker{display:none}.faq-list summary::after{content:'+';position:absolute;right:0;top:20px;font-size:25px;line-height:1;color:var(--clay);font-weight:400}.faq-list details[open] summary::after{content:'−'}.faq-list details p{font-size:16px;color:var(--muted);padding:0 25px 23px 0;line-height:1.6}.contact-section{background:var(--sage);padding-block:86px}.contact-inner{display:grid;grid-template-columns:1.2fr .8fr;align-items:center;gap:60px}.contact-inner>div>p:not(.eyebrow){max-width:450px;margin-top:26px;color:var(--muted);font-size:19px}.contact-actions{display:flex;flex-direction:column;align-items:flex-start;justify-self:end;gap:20px}.contact-actions .button{min-width:280px}.email-address{font-size:23px;font-weight:600;color:var(--green)}.contact-note{font-size:13px;color:var(--muted)}.site-footer{background:var(--green);color:var(--ivory);padding:45px 0 24px}.footer-top{display:flex;justify-content:space-between;align-items:center;gap:30px}.footer-top>.brand{width:190px}.footer-top>p{font-size:18px;line-height:1.4;margin-right:auto;margin-left:80px;color:var(--sage)}.footer-top>a:last-child{font-size:14px}.footer-bottom{display:flex;justify-content:space-between;gap:25px;flex-wrap:wrap;font-size:11px;color:var(--sage);border-top:1px solid #faf7f02b;margin-top:35px;padding-top:22px}.footer-bottom p+p{margin-top:0}.preview-dialog{border:0;border-radius:8px;background:var(--ivory);color:var(--ink);padding:22px;max-width:min(760px,calc(100% - 30px));width:100%;max-height:92vh;overflow:auto;box-shadow:0 20px 80px #0004}.preview-dialog::backdrop{background:#0b1e1bd9}.dialog-top{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-bottom:18px}.dialog-top h2{font-size:24px}.dialog-close{display:flex;gap:16px;align-items:center;background:transparent;color:var(--green);border:1px solid var(--green);border-radius:3px;padding:8px 12px;font-size:14px}.dialog-close span{font-size:23px;line-height:1}.dialog-image{width:100%}.dialog-caption{font-size:16px;line-height:1.5;margin-top:20px}.dialog-disclosure{font-size:12px;text-align:right;color:var(--muted);margin-top:15px}
@media(min-width:1500px){.hero-art{margin-right:-70px;margin-left:-20px}.hero-grid{gap:35px}}
@media(max-width:1100px){.container{width:calc(100% - 64px)}.header-inner{gap:22px}.desktop-nav{gap:20px}.hero-art{margin-right:-25px;margin-left:-25px}.hero .eyebrow{font-size:10px}.hero-intro{font-size:19px}.hero-actions{gap:20px}.hero-actions .text-link{font-size:14px}.trade-caption{display:none}.trade-strip{gap:25px}.trade-strip ul{gap:20px}.trade-strip li+li::before{margin-right:20px}.section{padding-block:88px}.feed-feature{gap:50px}.feed-image{padding:25px 35px;max-height:520px}.why-grid,.insights-grid,.faq-grid{gap:60px}.plan{padding:30px}.plan-growth{padding:29px}.diy-plan{grid-template-columns:1fr 1.5fr}.diy-action{grid-column:2;text-align:left;display:flex;align-items:center;gap:20px}.diy-price{margin:0}.diy-heading{align-self:start}.contact-actions .button{min-width:245px}}
@media(max-width:800px){.desktop-nav{display:none}.header-cta{margin-left:auto}.header-inner{height:75px}.brand{width:170px}.mobile-menu{display:block}.mobile-menu>summary{list-style:none;cursor:pointer;font-weight:600;font-size:14px;display:flex;align-items:center;gap:12px}.mobile-menu>summary::-webkit-details-marker{display:none}.mobile-menu>summary>span{font-size:22px;color:var(--clay)}.mobile-menu[open]>summary>span{transform:rotate(45deg)}.mobile-menu nav{position:absolute;top:74px;left:0;right:0;display:flex;flex-direction:column;background:var(--ivory);padding:15px 32px 26px;border-bottom:1px solid var(--line);box-shadow:0 12px 20px #183e370d}.mobile-menu nav a{padding:10px 0;text-decoration:none;font-weight:600}.hero-grid{grid-template-columns:1fr 1fr;gap:0;padding-bottom:50px}.hero{padding-top:40px}h1{font-size:67px}.hero-intro{font-size:18px}.hero-art{margin-left:-10px;margin-right:-25px}.hero-actions{gap:18px}.hero-actions>.button{min-width:185px}.hero-note{font-size:12px}.trade-strip{flex-wrap:wrap;gap:8px;padding-block:20px}.trade-strip>p{width:100%}.trade-strip ul{font-size:12px}.section-heading{gap:35px;align-items:flex-start}.section-heading>p{max-width:265px;font-size:16px}.sample-grid{gap:25px 18px}.sample>span{gap:8px}.sample>span>span:first-child{font-size:13px}.feed-feature{gap:35px;margin-top:65px;padding-top:60px}.feed-image{padding:20px;max-height:450px}.feed-copy>p:not(.eyebrow){font-size:16px}.process-list{gap:30px}.process-list h3{font-size:23px}.process-list p{font-size:16px}.plan h3{font-size:34px}.plan .eyebrow{font-size:9px}.plan-description{font-size:16px}.price{font-size:60px}.check-list li{font-size:16px}.why-grid,.insights-grid,.faq-grid{gap:40px}.why-intro{font-size:19px}.benefit-list h3{font-size:23px}.mascot-wrap{padding:20px 0}.insights-intro{font-size:18px}.insight-topics li{font-size:15px}.faq-grid{grid-template-columns:.75fr 1.25fr}.faq-list summary{font-size:16px}.contact-inner{gap:35px}.contact-inner>div>p:not(.eyebrow){font-size:17px}.email-address{font-size:20px}.footer-top>p{margin-left:30px}}
@media(max-width:600px){html{scroll-padding-top:90px}.container{width:calc(100% - 40px)}.section{padding-block:68px}.header-inner{height:72px;gap:18px}.brand{width:157px}.header-cta{display:none}.mobile-menu{margin-left:auto}.mobile-menu nav{top:71px;padding-inline:20px}.hero{padding-top:36px}.hero-grid{grid-template-columns:1fr;padding-bottom:20px}.hero-copy{padding:0}.hero .eyebrow{font-size:10px;margin-bottom:23px}h1{font-size:clamp(66px,16vw,89px);line-height:.98}.hero-intro{font-size:19px;max-width:360px;margin-top:25px}.hero-actions{margin-top:25px;gap:22px}.hero-actions .text-link{font-size:14px}.hero-note{font-size:13px;margin-top:24px}.hero-art{margin:20px -15px 0;max-width:560px}.trade-strip{padding-block:20px}.trade-strip>p{font-size:12px}.trade-strip ul{gap:12px;flex-wrap:wrap;line-height:1.8;font-size:12px}.trade-strip li+li::before{margin-right:12px}.eyebrow{font-size:10px;margin-bottom:19px}h2{font-size:42px;line-height:1.07;letter-spacing:-.04em}.section-heading{display:block;margin-bottom:35px}.section-heading>p{margin-top:22px;max-width:100%;font-size:17px}.sample-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:26px 14px}.sample>span{font-size:10px;gap:7px;padding-top:10px;align-items:flex-start}.sample>span>span:first-child{font-size:12px}.sample>span>span:last-child{font-size:15px;line-height:1.1}.sample-disclosure{font-size:10px;margin-top:19px}.feed-feature{grid-template-columns:1fr;gap:32px;margin-top:46px;padding-top:45px}.feed-image{padding:25px 45px;max-height:440px}.feed-copy h3{font-size:36px}.feed-copy>p:not(.eyebrow){font-size:17px}.feed-copy .text-link{margin-top:22px}.process-list{grid-template-columns:1fr;gap:28px}.process-list li{display:grid;grid-template-columns:35px 1fr;column-gap:17px;padding-top:24px}.step-number{grid-row:1/3;margin:0;padding-top:4px}.process-list h3{font-size:25px;margin-bottom:12px}.process-list p{grid-column:2;font-size:17px}.pricing-note{font-size:12px;max-width:290px;margin-bottom:24px}.managed-plans{grid-template-columns:1fr;gap:20px}.plan{padding:28px}.plan-growth{padding:27px}.plan .eyebrow{font-size:9px}.plan h3{font-size:37px}.price{margin-block:26px;font-size:65px}.check-list li{font-size:17px}.plan-description{font-size:17px}.diy-plan{grid-template-columns:1fr;gap:20px;padding-top:28px;margin-top:30px}.diy-heading h3{font-size:28px}.diy-details{font-size:17px}.diy-action{grid-column:auto;justify-content:space-between;gap:15px;flex-wrap:wrap}.diy-price{font-size:36px}.diy-action .text-link{font-size:14px}.why-grid{grid-template-columns:1fr;gap:34px}.why-intro{max-width:100%;font-size:20px}.benefit-list article{padding-block:22px;gap:20px}.benefit-list h3{font-size:25px}.benefit-list article p{font-size:17px}.honest-note{font-size:13px}.insights-grid{display:flex;flex-direction:column-reverse;gap:24px}.insights-intro{font-size:19px;margin-top:24px}.insight-topics li{font-size:17px}.mascot-wrap{max-width:265px;padding:0 10px;margin-top:6px}.insights-section .text-link{margin-top:20px}.faq-grid{grid-template-columns:1fr;gap:30px}.faq-grid>div>p:not(.eyebrow){margin-top:22px;font-size:17px}.faq-list summary{font-size:18px;padding-block:21px}.faq-list details p{font-size:17px}.contact-section{padding-block:65px}.contact-inner{grid-template-columns:1fr;gap:32px}.contact-inner>div>p:not(.eyebrow){font-size:19px;margin-top:23px}.contact-actions{justify-self:start;width:100%;gap:18px}.contact-actions .button{min-width:260px}.email-address{font-size:23px}.contact-note{font-size:12px}.site-footer{padding-top:35px}.footer-top{display:grid;grid-template-columns:1fr auto;gap:25px}.footer-top>.brand{width:175px}.footer-top>p{margin:0;font-size:16px;grid-row:2;grid-column:1}.footer-top>a:last-child{font-size:12px;grid-column:2;grid-row:1}.footer-bottom{display:block;font-size:11px;margin-top:28px}.footer-bottom p+p{margin-top:8px}.preview-dialog{padding:15px;max-height:90vh}.dialog-top h2{font-size:21px}.dialog-caption{font-size:15px}.dialog-disclosure{font-size:10px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{transition:none!important;animation:none!important}.button:hover{transform:none}}

/* Three explicit offers, with managed posting retaining the strongest emphasis. */
.managed-plans{grid-template-columns:repeat(3,minmax(0,1fr))}
.plan{padding:30px}.plan-growth{padding:29px}
.plan h3{font-size:34px}.plan .eyebrow{min-height:30px}
.plan-diy .price span{font-size:15px;margin-left:8px}
.kit-availability{color:var(--clay);font-size:12px;margin:0 0 20px}
.plan-diy .check-list{margin-bottom:20px}
.feed-image{max-height:none;overflow:visible}
@media(max-width:1050px) and (min-width:601px){.managed-plans{grid-template-columns:repeat(2,minmax(0,1fr))}.plan-diy{grid-column:1/-1}.plan-diy .check-list{display:grid;grid-template-columns:1fr 1fr;gap:0 28px}.plan-diy .button{align-self:flex-start;min-width:260px}}
@media(max-width:600px){.managed-plans{grid-template-columns:1fr}.plan{padding:28px}.plan-growth{padding:27px}.plan h3{font-size:34px}.plan .eyebrow{min-height:0}.feed-image{padding:20px;max-height:none}}

/* Keep the offer sequence $69, $149, $199 at every breakpoint. */
@media(max-width:1050px) and (min-width:601px){.plan-diy{grid-column:auto}}

/* Editorial brief preview replaces the character in the Insights section. */
.insights-art{width:100%;max-width:510px;margin-inline:auto}
.insights-art img{width:100%;height:auto;border-radius:16px}
@media(max-width:600px){.insights-art{max-width:390px;margin-top:12px}}
